Across is a digital solution company specialized in high-quality Lead Generation through multiple channels: affiliation marketing, direct email marketing, native and display advertising, SEM, SEO, SMS and social advertising.
Key Responsibilities Included:
- Planning, executing, and optimizing ADV campaigns and affiliate performance for Italian market
- Account Manager for over 40 partners across Italian market.
- Expand italian market and guarantee the achievement of monthly KPIs
- Managing affiliate and publisher relationships with a focus on growing ROI
- Monitoring and improving the performance of all ADV, developing action plans to drive revenue growth
- Analyze the results of affiliate programs daily and and optimize advertising campaigns depending on the client's needs
- Utilized an internal CRM for media planning, tracking, reporting, invoicing